Inspiration comes from many places and it all helps to shape the way I work, and the way I live too. For a long time I’ve felt that biggest is not always best. That the endless race for growth, productivity, profit, will in the end consume what it was you originally set out to do. Which probably explains why I prefer to work with small collaborative teams of independent creatives on projects which interest me.
So when I recently came across a talk on Do Lectures by someone who happens to share this view I was compelled to find out more about what he was doing. If you have 20 minutes to spare you can follow the link to the video of the talk, if not then take in the short film and story below and it will give you a bit of a flavour. It looks like some people are content to make things like they used to be made after all.
Our town is going to make jeans again
“Cardigan is a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades. Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do. That’s why we have started The Hiut Denim Company. To bring manufacturing back home. To use all that skill on our doorstep. And to breathe new life into our town. As one of the Grand Masters said to me when I was interviewing: “This is what I know how to do. This is what I do best.” I just sat there thinking I have to make this work.
So yes, our town is going to make jeans again.